Be Seen As THE Expert In Your Area Of Specialty
Thought Leadership is not for everyone—it’s for seasoned experts. Our services are for those specialists who are ready to step up and claim a position as a “Thought Leader”. Let’s take a quick peek at what that means both objectively and practically.
What Is A Thought Leader
Here’s what it means to be a Thought Leader. Think of this as a definition.
How Do You Position Yourself As A Thought Leader?
As a practice, functioning as a Thought Leader takes consistent and ongoing activity. You consistently position yourself as a leader. It doesn’t “just happen” to you and it’s not a one-shot deal.
We Build And Promote Websites That Deliver Qualified Leads
Our Agency Positions Professionals As Thought Leaders
Our clients sell professional services, and need a consistent flow of leads. We write, build, and promote websites for professionals. These are the kinds of clients we work with and the kinds of problems they need solved.
Launching Is Only The Beginning Of A Lead Funnel Site—Not The End
Most professionals who sell services build and launch a site, and then wait for something to happen. They don’t take the consistent actions a new site requires to attract traffic—and leads. Here’s what you need to do instead.
Consult monthly on your SEO, and make consistent refinements over time. Refine the keywords/key phrases. Get regular reports on site analytics, along with actionable suggestions for improving results. Keep your finger on the pulse of your SEO.
Have an ongoing content strategy with fresh SEO-optimized content. We’ve found that a blog is the best way to regularly provide the fresh site content that causes your Google rankings to rise. For most website owners, failing to provide fresh content is often their biggest website failure. When you’re too busy making money, writing blog content falls to the bottom of the To Do list.
Consistently pushing your SEO-optimized content out onto social media gets you attention. Your brand becomes known. You are positioned as an expert.
Where To Next?
Now you have an overview about Thought Leadership and Lead Funnel Websites. To discover if you are an
ideal fit for our services and the kinds of problems we can help you solve, read more about Who We Work With.