LEAD FUNNEL
websites for
thought leaders
Be Seen As THE Expert In Your Area Of Specialty
Thought Leadership is not for everyone—it’s for seasoned experts. Our services are for those specialists who are ready to step up and claim a position as a “Thought Leader”. Let’s take a quick peek at what that means both objectively and practically.
What Is A Thought Leader
Here’s what it means to be a Thought Leader. Think of this as a definition.
You’re considered to be the primary expert in your area of specialty.
If not the primary expert, you are certainly in the top circle of master professionals. You have considerable expertise and are highly regarded.
You have a well-constructed approach that delivers promised results.
You’ve developed client-centric solutions that solve real-world problems. Every observation you make produces improved material.
You’re prolific in creating high-quality content about your area of expertise.
There is no shortage of new and evolving ideas. You have a content strategy in place, and regularly reinforce your online presence with new content.
How Do You Position Yourself As A Thought Leader?
As a practice, functioning as a Thought Leader takes consistent and ongoing activity. You consistently position yourself as a leader. It doesn’t “just happen” to you and it’s not a one-shot deal.
Your Thought Leadership must constantly evolve.
You stay a Thought Leader by staying on the leading edge. Typically, Thought Leaders are creative thinkers consistently responding to changing markets and business conditions. The problem is that it’s challenging to spare the time and energy to actionize those ideas and move them to market.
You need to get your ideas out to your audience regularly.
The problem for most professionals is that this becomes a “second job”. Spending that much time producing and disseminating your ideas costs you lost revenue. It’s hard to focus on doing your paid work while also positioning yourself as a Thought Leader.
You need a team behind you.
Trying to do both jobs long-term just leaves you depleted. The creativity dissipates, and you lose your spark. Without a support team positioning you, you won’t be able to gain and maintain traction.
Our Agency Positions Professionals As Thought Leaders
Our clients sell professional services, and need a consistent flow of leads. We write, build, and promote websites for professionals. These are the kinds of clients we work with and the kinds of problems they need solved.
Consultants, Speakers, Trainers and others who sell services to corporate clients.
You need help updating your offerings to meet a changing market. More than anything, you need to increase the value of your services so you can painlessly increase your prices. You want to position yourself as an expert.
Attorneys who are launching a new practice or specialty—oriented to social good.
You might be scrapping a non-productive website in favor of a new site built to current standards. Or, you may want to take the business into a new direction. You primarily see the law as a tool for good.
Tech companies, ready to “disrupt” positively.
You’ve put a lot of years into the business already. Your website reads like it was written by an engineer (‘cause it was!). You need your tech messaging to be “interpreted” for the non-engineer. It’s critical that your audience completely understands your tech offerings.
Launching Is Only The Beginning Of A Lead Funnel Site—Not The End
Most professionals who sell services build and launch a site, and then wait for something to happen. They don’t take the consistent actions a new site requires to attract traffic—and leads. Here’s what you need to do instead.
Consult monthly on your SEO, and make consistent refinements over time. Refine the keywords/key phrases. Get regular reports on site analytics, along with actionable suggestions for improving results. Keep your finger on the pulse of your SEO.
Have an ongoing content strategy with fresh SEO-optimized content. We’ve found that a blog is the best way to regularly provide the fresh site content that causes your Google rankings to rise. For most website owners, failing to provide fresh content is often their biggest website failure. When you’re too busy making money, writing blog content falls to the bottom of the To Do list.
Consistently pushing your SEO-optimized content out onto social media gets you attention. Your brand becomes known. You are positioned as an expert.
Where To Next?
Now you have an overview about Thought Leadership and Lead Funnel Websites. To discover if you are an
ideal fit for our services and the kinds of problems we can help you solve, read more about Who We Work With.
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