How Our Content Marketing Consultants Work

We Believe There’s Only One Valid Measure Of A Website…

How Many Viable Leads It Brings You Week After Week

You might be asking, “Is this a fit for my business?” These are the things that you can expect when you work with us:

Getting you viable targeted leads is how we measure success. We consult with you every month about your results. Together, we decide our next steps to keep increasing the number of leads you get.
Our job is to make it easy for you to get a new website—and get fast results from the site. Time is money, and we understand your unique time pressures. We constantly streamline our processes to eliminate all hassle and pain.
We believe that your website should be a business “marketing machine”. Everything about the site—writing, site design, and SEO—is built to automatically market your business. We supply the ongoing marketing that gets traction for your site.
Everything is personalized and customized for your business. We tailor our recommendations to your business and goals. You get straight answers and direct support from us.
Everyone on our team is an expert—you’re not working with junior people. Among us, we have collective decades of marketing experience and expertise.
We stay focused on increasing your bottom line. Your Return on Investment (ROI) is always our priority. You won’t find us suggesting a bunch of pointless features or activities. Every word, every element must contribute towards bringing you leads and new business.
It’s the job of the website to do 95% of your sales cycle. We aim to have site visitors read your site and understand what you do. In fact, they understand well enough that they are pre-sold before you speak to them.
We pride ourselves on transparency and high standards of communication. You consistently know what you’re getting for the money you’re spending. You see both the results—and every activity going on behind the scenes to produce those results.
Our services are dynamic—constantly responding to and building on every success. We test even the smallest tweaks and incorporate the winners into your website.

As You Consider A Long-Term Working Relationship

You Want To Understand The Values Of Our Business

As in any relationship, values are important in a working arrangement. You look for an alignment in values. These are the foundation values of our business.

We believe in old-fashioned ideas of integrity and fairness. Yeah, we’ve been roughed up by unscrupulous players. It hurts! Especially when they’re “friends”. Doesn’t matter. We simply are driven to play fair. It’s how we do things.
We don’t want to sell you anything if you likely won’t profit from it. Sometimes that means we have to say no to you. We don’t want your money if you’re not ready to go big.
Hearing your cash registers ka-ching sets our hearts aflutter. We get excited about your ROI. It’s weird, sure it is—but that’s how it is.
More than anything we want to use our time on earth to make the biggest positive difference. Our objective is to be the wind beneath your wings. We want to work with clients who are going to help thousands, even hundreds of thousands of other humans.
Our vision is to amplify the positive in the world. . It’s like dropping a pebble into a still pool. We want those waves of good to go out in concentric rings spreading through the universe long after we’re gone. That’s a goal worth achieving.

Every Business Is Unique

These Are The Things That Are Unique About This Business

Part of claiming your space in the business world is spotlighting your uniqueness. You want to stand out among competitors. These are the competitive advantages we offer.

We’re focused on developing and promoting Thought Leaders. We work with many types of clients but our favorites are Thought Leaders. We specialize in helping clients identify and develop their thought leadership positions.

Site content is customized from coaching interviews. We work with you personally—in phone interviews—to develop your website content. Clients regularly speak out the most amazing words and concepts. We help you clarify who you work with and what you say to them to get their attention.

Everything about your website is strategic. We believe that a website is a marketing strategy and that everything about it should be strategic. You’re not just doing a “bunch of stuff”. We’re creating a strategy and working with you to execute it.

We incorporate concepts of the Buyer’s Journey into everything we do. In marketing, the buyer’s journey is the three-stage process a prospect goes through to become a buyer. 1) Awareness of a problem. 2) Consider and evaluate potential solutions. 3) Decide to buy. Everything we do moves your prospects along the Buyer’s Journey.

Uniquely, we provide the skills to design high-end packages and write the sales page. Designing high-end packages is a unique skill and also a rare one. We work with our clients to create packages that they can charge 2X, 3X, 4X their original prices. In one case, it was even 10X.

Our websites are lead funnels. We’ve said this repeatedly, but everything we do on and with your website is to bring you new leads every month.

We are fanatical about your site visitors’ user experience. User experience includes things like site load time, scrolling, links and navigating between pages. We do everything possible to make user experience a very positive one on your site. Nothing should disturb the user from free flowing through your site towards a decision.

We provide a marketing system with multiple components. It’s a marketing machine all customized to your business. Everything we do is designed to fit with all the other parts of the system. Team members coordinate so that everything works together.

EVERYTHING—And We Mean Everything—Is SEO-Optimized. You need an overall SEO strategy for each component of your website strategy. That means the website, blog, social media, download, and content strategy.

Your marketing is done for you automatically—with class and integrity. You get simplicity—and feel confident that everything is happening in the background—for you. Whatever goes out in your name represents you authentically and appropriately.

Where To Next?

Now that you understand how we work, our values, and our uniqueness, go to Starter Sites to learn about our basic package.

How Our Content Marketing Consultants Work

We Believe There’s Only One Valid Measure Of A Website…

How Many Viable Leads It Brings You Week After Week

As You Consider A Long-Term Working Relationship

You Want To Understand The Values Of Our Business

Every Business Is Unique

These Are The Things That Are Unique About This Business

Where To Next?

Email Address

Phone Number

Address Location

Open Hours

Get Social

Services

Industries

Case studies