In the business world, a company cannot be content with the number of current customers. They must continue to find more and more clients to continue selling their products or services. It is especially important in service-based industries because you cannot guarantee that a client you provided a service to today may ever need to call you again.
If, for instance, an attorney is able to win a case for a client, that client may not need legal services again. That current customer may not be a lead in the future. Then, that lawyer will need to generate more leads to continue being a successful law firm. Lead generation and having a tried and true system to generate leads are essential for the success of any business.
What Are Lead Generation Funnels?
One of the best ways to generate leads is to create a lead generation funnel (also known as a sales funnel) designed to bring potential clients to you. Your lead generation funnel introduces your company to the clients through a clear process, shows them how you can help them or provide them a needed service, and convince them to become a paying client. Lead generation funnels can seem complex, especially if you are not familiar with them, but they do not need to be overly complicated.
Creating any lead generation funnel focuses on the same basic principle: bringing customers to your website and leading them through specific stages to get them to a point where they contact you and invest in your services.
How Do You Generate Leads through Your Website?
Lead generation funnels start at the top and work their way down to the bottom. At the top of the funnel is your customer’s introduction to you and your company. Blog content and homepages can be designed to introduce and demonstrate how you can help customers through your services or products.
Once you have introduced yourself to the clients, it is time to guide them through the particular web pages that are most relevant to their needs. As they continue through the lead generation funnel, the content needs to make it easy to find the relevant pages and more specific information that will nurture a client’s trust in your company. Content such as ebooks, white pages, and case studies about your services or products can be useful in demonstrating why a client needs your company’s expertise.
Finally, once the trust has been established and clients have decided that your company is right for their needs, the final part of the sales funnel is to convince the client to become a paying customer. Incentives such as discounts or extensions of free trials may fully convince clients to complete the lead generation funnel process.
Steps to Create a Lead Generation Funnel and Improve Sales
Now that creating a lead generation funnel is a great way to attract clients to your business and convert them to paying clients, it is time to understand how to make those sales funnel for your target audience.
Here are some of the basic steps to help you create an effective lead generation funnel starting at your landing page and ending at the contact page.
Get to know your potential clients.
When you want to attract a particular target audience, you have to know what they need and what is most interesting. Using tools such as Google Analytics and client interviews, you can figure out your clients’ pain points and how you can work to solve them.
Create content that clients want.
When clients arrive on a particular landing page on your website, they need to become interested in your content. Blogs, videos, photos, and any other type of content (and content media format) that will intrigue your potential clients are integral in the lead generation funnel process.
Optimize and advertise.
Although content is and has been king for a long time, you also need to get potential customers to find and engage with the content. Using digital tools such as Search Engine Optimization, email marketing, social media marketing, Pay-Per-Click advertising, and other tactics, you can spread the word about your content so that it reaches the target audience.
Create a lead magnet to attract your clients’ attention.
To collect website visitor information such as email addresses, you may consider creating a lead magnet. Offering clients something such as a free download or demo software in exchange for the contact information enables you to keep in touch with potential clients who have reached your website.
Craft an effective CTA (call to action).
Finally, once the client has gone through the lead generation funnel and reached your contact page, you need to be sure you have a call to action to complete the lead generation process. If your potential customers are unsure what action to take, they will not reach out and maybe bounce away to a competitor’s website.
If you are interested in learning more about lead generation funnel creation or the benefits of using a sales funnel, contact Wow Factor Websites today.
Contact Our Lead Generation Funnel Consultant
At Wow Factor Websites, we are dedicated to helping businesses like you create an effective lead generation funnel to reach your target audience consistently. We will help you understand each stage of the sale funnel (top of the funnel, middle of the funnel, and bottom of the funnel) and how to optimize each lead generation funnel step.
Contact Wow Factor Websites to learn more about sales and marketing for your business and why lead generation funnels are used throughout the digital marketing world. We will assist you in incorporating blog posts, landing pages, social media platforms, and more into your digital marketing strategy so that you can be as successful as possible. Call us today to learn more.