Local SEO for Thought Leaders

Local SEO Services Make All The Difference

Between Thriving Or Barely Surviving

Local SEO services provide visibility to a small business. Without visibility, your business may never have the needed exposure to thrive. Local SEO services ensure that you get the exposure you need. When it comes to SEO, you need a professional local SEO team to give your business the needed leverage over your competition. 

Our Local SEO team has spent decades honing their Search Engine Optimization skills. Vast industry knowledge, use of data, campaign analysis tools, and triedandtrue tactics improve your local search engine optimization. We make sure that your strategy gives you a competitive edge in local SEO campaign execution. 

We start you off with an SEO Audit, and develop an SEO Strategy. We examine and understand what your competition is doing. Then, we present this information to you along with a plan of practical SEO actions. After that, we implement the same types of tactics that big name companies use. 

Local SEO Services Are For Those Businesses

Whose Leads Are Local To The Business Location

Every day, millions of consumers search for National services to make a purchase. Of these searchersalmost 60% use Google to identify a National business that appears to have high trustworthiness.  

A high proportion (61%-78%) of mobile searches for National businesses result in a National purchase. With those kinds of stats, it’s easy to see why investing in National SEO is a no-brainer. Ya just gotta do it! If you sell your services to a national market, learn more here.

What Local Search Engine Optimization (SEO) Does For You

Your Local SEO Efforts Have Two Primary Objectives

All your local SEO work should stay focused on delivering on two main goals.

  1. Get your business to the top of page one of search results for your services in your Local area. You invest in SEO to get to the top of the first page of search engine results pages (SERPs). That’s where the “money” is. Search has evolved to the point where most searchers don’t go beyond the first five results.
  2. Position your business and website as one of high authority. Google gives organic preference to those businesses with the greatest credibility. Remember, Google’s primary objective is to provide search engine users with the most relevant, highest quality search results. You need to keep this in mind during your SEO efforts and position yourself as an expert and thought leader.

Local SEO Solves A Number Of Specific Problems

That Every Local Service Business Needs To Address

If you’re new to local SEO, you may not fully understand why you need SEO at all. Many individuals and companies have had bad experiences hiring “SEO experts”. It’s easy to become skeptical and even a little fearful. Let’s review the reasons you need to consider local SEO for your service business.

You’re competing in a crowded market against multiple businesses performing the same services. This can feel hopeless and make you wonder if it’s even worth trying to get your top place.

  • You don’t know how to stand out from your competitors. When you imagine a page of search results including your company, you probably wouldn’t click your own link.
  • You need to improve your chances of being contacted. When someone searches to find a near by service like yours, they aren’t contacting you. Your phone isn’t ringing. You’re not getting contacts from your website. Appointments aren’t showing up in your calendar.
  • You are not aware of what your business looks like online. Every once in a while you land on some online relic related to your business. It doesn’t reflect well on your company. You find that you don’t have the time to get everything all cleaned up. You’ve tried to present a cohesive “front” online, but just can’t spare the time to focus on it.
  • You cannot and will not stay on top of Google’s guidelines and algorithm changes. Maybe you get your site high in search results, the suddenly, you’re invisible again. You don’t know why. You don’t have the time or expertise to get it right again, or stay on top of it.
  • You haven’t yet had a healthy ROI from your SEO investments. You’ve tried various vendors, but haven’t hit that sweet spot where you’re noticeably getting more than you’re spending.

Here Are Some Of The Activities
You Must Include In National SEO

It’s A “Top 10”List And Not Intended To Be All-Inclusive We just want you to understand what you need for National SEO. There are so many possibilities, and you can research for hour sand find plenty of ideas. Let’s look at your “have-to’ s”.


Identify potential keywords.


Choose your keywords and identify keywords for each page (you don’t want your pages competing against each other).


according to SEO latest best practices.


Google My Business is a tool used to manage your business online presence across Google, including Search and Maps. You need to keep it alive and attractive


submit your business to all relevant directories for services such as yours. Ensure that the listings are consistent and present you professionally.


Getting your business into online references and ensuring that the business name, address, and phone number (NAP) are consistently listed correctly. These include any online mention including on websites, apps, and on social platforms.


ongoing management of all citation listings to ensure that they stay up to date and positive


GSC helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. It reveals any problems that could impede your SEO results. These must be managed.


Analytics and Goals gives you the data to know what’s working on your website, and what needs to be improved.


ongoing analysis of search engine optimization ending up in improvements to be made, and new opportunities to exploit.


ongoing efforts to improve your conversion rate (the percentage of site visitors who take the action you desire).


Ongoing efforts to improve your conversion rate (the percentage of site visitors who take the action you desire).


Analytics and Goals gives you the data to know what’s working on your website, and what needs to be improved.

Competitor Analysis

Surveying what your competitors do to get to the top of results. Using that information for the benefit of your site.

Where To Next?

Now you understand how Local SEO works for local businesses. If you sell your services to a national market, you may want to review our National SEO service