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Some companies serve clients on both a local and a national basis. If that’s your situation, you need to deploy search engine optimization campaigns that reach your full market.
Some businesses may require a small scale national SEO campaign. Others may need one that is more complex and targets several cities. Our objective is to ensure that we reach your market in a national SEO campaign giving you a solid return on investment.
The focus of our national SEO campaigns is two-fold.
Every day, millions of consumers search for National services to make a purchase. Of these searchers, almost 60% use Google to identify a National business that appears to have high trustworthiness.
A high proportion (61%-78%) of mobile searches for National businesses result in a National purchase. With those kinds of stats, it’s easy to see why investing in National SEO is a no-brainer. Ya just gotta do it!
All your National SEO work should stay focused on delivering on two main goals.
Get your business to the top of page one of search results for your services in your National area. You invest in SEO to get to the top of the first page of search engine results pages (SERPs). That’s where the “money” is. Search has evolved to the point where most searchers don’t go beyond the first five results.
Position your business and website as one of high authority. Google gives organic preference to those businesses with the greatest credibility. Remember, Google’s primary objective is to provide search engine users with the most relevant, highest quality search results. You need to keep this in mind during your SEO efforts and position yourself as an expert and thought leader.
Google wants to provide users with the best search experiences, so they keep coming back to Google. If you don’t align with Google and its many algorithms, then you detract from the experience and will not have as much visibility.
National SEO provides visibility in a world of national competitors. You can set up shop, but if no one knows you are there, do you genuinely exist? National SEO shines a light on your business and shows people that you are ready to do business.
National SEO solves these problems for your business:
We implement the right strategies and deploy the right tactics to increase your base of customers over time. Increased visibility leads to more site visitors. Higher rates of visitors turn into more conversions driving higher business activity and more revenues.
Our SEO experts start by conducting an audit to understand where you are starting from. Then, they dig in and look at your SEO needs and create a comprehensive strategy. They provide a comprehensive plan to take the right measures to improve your visibility with your audience. Our experts develop and deliver custom strategies that help you grow your visibility.
Our comprehensive strategy targets common phrases and long tail keywords (phrases). We look for those phrases where you can get good search engine results and gain more visibility.
Creating national visibility improvement takes a bit of time. You can expect to see progress over a period of months. Our professionals don’t take shortcuts that may penalize you in the future. We only use “white hat” techniques (good guy approaches that Google approves) to deliver fantastic results.
“Going to the store” is diminishing as the way people make purchases. More people now use mobile devices and desktops to search and buy the things they need.
This trend presents an opportunity and a challenge. Businesses that understand this shift and leverage it will win out. To capitalize on this consumer trend, you must conduct campaigns that make your business visible and relevant.
The challenge is that it can take quite a bit of work to get up to speed. There’s a constant effort to stay up on the latest changes on search engine optimization best practices and algorithm updates. It’s a full time job and requires dedicated expertise.
You need to gain more national visibility in your search engine optimization campaigns. Here’s what you need to do.
It’s A “Top 10”List And Not Intended To Be All-Inclusive We just want you to understand what you need for National SEO. There are so many possibilities, and you can research for hour sand find plenty of ideas. Let’s look at your “have-to’ s”.
Identify potential keywords.
Choose your keywords and identify keywords for each page (you don’t want your pages competing against each other).
according to SEO latest best practices.
Google My Business is a tool used to manage your business online presence across Google, including Search and Maps. You need to keep it alive and attractive
submit your business to all relevant directories for services such as yours. Ensure that the listings are consistent and present you professionally.
Getting your business into online references and ensuring that the business name, address, and phone number (NAP) are consistently listed correctly. These include any online mention including on websites, apps, and on social platforms.
ongoing management of all citation listings to ensure that they stay up to date and positive
GSC helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. It reveals any problems that could impede your SEO results. These must be managed.
Analytics and Goals gives you the data to know what’s working on your website, and what needs to be improved.
ongoing analysis of search engine optimization ending up in improvements to be made, and new opportunities to exploit.
ongoing efforts to improve your conversion rate (the percentage of site visitors who take the action you desire).
Ongoing efforts to improve your conversion rate (the percentage of site visitors who take the action you desire).
Analytics and Goals gives you the data to know what’s working on your website, and what needs to be improved.
Surveying what your competitors do to get to the top of results. Using that information for the benefit of your site.
It’s A “Top 10”List And Not Intended To Be All-Inclusive We just want you to understand what you need for National SEO. There are so many possibilities, and you can research for hour sand find plenty of ideas. Let’s look at your “have-to’ s”.
Identify potential keywords.
Choose your keywords and identify keywords for each page (you don’t want your pages competing against each other).
according to SEO latest best practices.
Google My Business is a tool used to manage your business online presence across Google, including Search and Maps. You need to keep it alive and attractive
submit your business to all relevant directories for services such as yours. Ensure that the listings are consistent and present you professionally.
Getting your business into online references and ensuring that the business name, address, and phone number (NAP) are consistently listed correctly. These include any online mention including on websites, apps, and on social platforms.
ongoing management of all citation listings to ensure that they stay up to date and positive
GSC helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. It reveals any problems that could impede your SEO results. These must be managed.
Analytics and Goals gives you the data to know what’s working on your website, and what needs to be improved.
ongoing analysis of search engine optimization ending up in improvements to be made, and new opportunities to exploit.
ongoing efforts to improve your conversion rate (the percentage of site visitors who take the action you desire).
Ongoing efforts to improve your conversion rate (the percentage of site visitors who take the action you desire).
Analytics and Goals gives you the data to know what’s working on your website, and what needs to be improved.
Surveying what your competitors do to get to the top of results. Using that information for the benefit of your site.
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