Website Design Services for Thought Leaders

Your website design is the foundation of your digital presence. We believe that website design should be functional, that is to say, in line with search engines and pleasing to your visitors. The website should present the correct information, attract your target audience, and help your potential clients access your goods and services.

Our Website Design Process

The truth is that it is easy to create a website and join the sea of other websites out in the digital realm. Conversely, it is much more difficult to conduct website design carefully think about the strategic advantages, and implement these aspects flawlessly. Remember that the difference between a compelling website that makes a difference to your business and a run-of-the-mill one is strategy in the website design process.

Our aim is to create websites that matter to each client, and so our comprehensive process ensures to optimize for quality in each component to lay a great foundation that leads to fantastic results.

Here Is How Our Website Design Process Works

The Initial Contact

The initial contact is where we receive your information, find out more about your business and your overall digital presence needs. 

Gather Digital Content

We gather content directions from you, create the content or source them from you, input the logo, and other aspects while we build the website.

Build Out the Website

We can build and launch your website in 14 business days. We notice that it is possible to have delays if we are waiting on the content, logo, and other essentials that matter to your brand. That is why ensure to have the initial contact discussion and streamline this part of the process. We want to make sure that we have the essential list of digital aspects that we need to create a visual and compelling website that aligns with your brand and meets your needs. It is undoubtedly possible to finalize website design and development projects within 14 business days with effective communication.

Final Review

Each of our websites will go through a final review with the client. This final review goes over the branding, the content, a brief overview of the technicals, and other necessary information you may need to know about your website. We will ensure that everything is up to par and in line with your expectations before moving forward and finalizing the website design project.

Here Is How Our Website Design Process Works

Our comprehensive website design process has one primary aim. To lay a solid foundation that brings a steady flow of leads. Everything about the design is optimized to bring you results. Here is an overview of our website design process. 

The Initial Contact 

The initial contact is where we collect your information. We find out more about your business, and explore your overall digital presence needs.  

Gather Digital Content

We spend a bit of time to collect together your content assets. The more that we have these together in advance, the more smoothly your website design project will go. You may have a writer provide the content, or we can create the content for you. We collect your logo and a long list of items required to finish your site.  

Build Out the Website

It’s possible to build and launch your website in 14 business days. Be advised that this is only possible when all content and other assets are provided immediately at the time of purchase of the site. 

 

It is common to have delays if we are waiting on the content, logo, and other essentials of your brand. We just want to set correct expectations for you upfront. Initial contact and discussion are critical to streamlining this part of the website design process.  

 

We know it’s not always easy to get all these elements together quickly. You’re busy and your plate is already full. It can be challenging to spend your spare time collecting the essential list of digital aspects that we need. If at all possible, let’s work together to make sure that this part of the project goes smoothly.  

You may even want to take a “work vacation” and set aside a day or two. Focusing strictly on collecting needed elements is going to make the 14 business days completion a reality.  

Final Review 

Each of our websites goes through a final review with you. You check out the branding, the content, and get a brief overview of the technical. We also communicate any other necessary information you need to know about your website. We make sure you’re happy and that the site meets your expectations. Once that’s done, we move forward and finalize the website design project. 

A Lead Funnel Website Requires Specific Technologies

Your Site Must Be SEO-Optimized 

In order to drive leads, you need to drive traffic to the site. Think about it. When you launch your site, you’re probably at the bottom of search results with millions of other sites above yours. If you don’t have a long-term SEO strategy in place, your site will stay at the bottom of that huge heap. 

 What happens when you don’t optimize your site for search engines? Your site is doomed to be only a brochure. The only visitors who arrive are likely to be prospects that you send to the site yourself. Other visitors may stumble on your site, but if you’re not strategically working to move up in search results, your site isn’t getting traffic. 

Your Site Must Be Designed To Be A Lead Funnel 

Getting leads into your business has to be your primary strategy. Just a pretty site or great content is not going to grow your business. You need to have a specific plan to get your target market to contact you.  

We Prioritize Website Design that Generates Business Value

You want to create a website because you want to make sure that you have a digital presence. But you want to make sure that this digital presence can attract customers and create value. You do not want a mere website that is static and stagnant; you seek one that is dynamic and robust.

Here are the aspects we focus on when conducting website design.

The Visuals

The website design should be visually appealing and user-friendly.

The user should not have to navigate long blocks of text or be confused as they seek to go to different places on your website.

In our view, from our years of experience in the field, we find that simplicity in websites works the best. Recall that simplicity enables website visitors to see what they want and go about their way without friction. 

The critical point here is that we optimize simplicity because it removes user friction and helps them stick around your website to interact with you and make an order. In our view, the less clutter on your website, the better.

Our visual website design approach ties into the technicals as well.

The Technicals

Modern websites must be fast, SEO-friendly, and user-friendly. That is why you will notice that our websites come with a few critical aspects.

  • Mobile Responsive and Adaptive Websites
  • A Simple Content Management System
  • Interactive Website Design
  • Sitemap and other SEO elements

Visuals and Technicals to Generate Conversions

We use both visual and technical approaches to create useful websites. These are essentials in fantastic websites that contribute to conversions.

SEO-Optimized Websites

To drive leads, you need to drive traffic to the site. Think about it. When you launch your site, you’re probably at the bottom of search results with millions of other sites above yours. If you don’t have a long-term SEO strategy in place, your site will stay at the bottom of that huge heap.

What happens when you don’t optimize your site for search engines? Your site is doomed to be only a brochure. The only visitors who arrive are likely to be prospects that you send to the site yourself. Other visitors may stumble on your site, but if you’re not strategically working to move up in search results, your site isn’t getting traffic.

Your Website Must Have A Conversion-Focused Design

A website that doesn’t convert (get prospects to contact you) is a waste of money. Every element of the site must be developed to get a prospect to raise their hand and show interest in your services. You need an ongoing conversion strategy that is consistently measured and improved. If your site does not do this, you can’t count on a steady stream of leads.

Designed to focus on conversions with regular maintenance

The other critical point is that great websites will require regular maintenance and updates to continue to stay in line with search engines like Google and others that prioritize quality websites.

Here are a few critical aspects of regular maintenance.

  •  Conversion Focused Design
  •  Website Upgrades After 24 Months
  •  Built With SEO Foundation and regular SEO campaigns
  •  Site Content Evaluation

We are a website design agency that focuses on long-term relationships, and we are here to help with ongoing maintenance as well.

Your Website Must Have A Conversion-Focused Design 

A website that doesn’t convert (get prospects to contact you) is a waste of money. Every element of the site must be developed to get a prospect to raise their hand and show interest in your services. You need an ongoing conversion strategy that is consistently measured and improved. If your site does not do this, you can’t count on a steady stream of leads. 

4designed Website Designed To Deliver Conversions

Lead funnel websites are designed to get site visitors to take action, i.e., convert.

  • Conversion Focused Design 
  • Free New Website Upgrade After 24 Months 
  • Built With SEO Foundation 
  • Site Content Evaluation 

Your Website Needs To Have Google Analytics Set Up 

Just having Google Analytics is only the beginning. Your analytics have to be monitored and the site must be adjusted consistently on your behalf. This is how you measure your results. Analytics show you clearly what is working and what needs to be improved. 

Our Customized Website Design Showcases Your Business

The Design Complements Your Messaging

Our customized website design focuses on what genuinely matters to your business. We incorporate the latest best practices to build websites that produce effective search engine results. Various of our experts bring their best expertise, creativity, knowledge, and design to your project. We take pride in maximizing your digital presence and boosting your business value. 

Your website showcases your business and turns your digital visitors into clients. We’re dedicated to bringing your more clients with our digital website design. Our objective is for your website to drive traffic and bring you conversions. 

Here Is How Our Website Design Process Works

Our comprehensive website design process has one primary aim. To lay a solid foundation that brings a steady flow of leads. Everything about the design is optimized to bring you results. Here is an overview of our website design process. 

The Initial Contact

The initial contact is where we collect your information. We find out more about your business, and explore your overall digital presence needs.  

Gather Digital Content

We spend a bit of time to collect together your content assets. The more that we have these together in advance, the more smoothly your website design project will go. You may have a writer provide the content, or we can create the content for you. We collect your logo and a long list of items required to finish your site.  

Build Out the Website

It’s possible to build and launch your website in 14 business days. Be advised that this is only possible when all content and other assets are provided immediately at the time of purchase of the site. 

It is common to have delays if we are waiting on the content, logo, and other essentials of your brand. We just want to set correct expectations for you upfront. Initial contact and discussion are critical to streamlining this part of the website design process.  

We know it’s not always easy to get all these elements together quickly. You’re busy and your plate is already full. It can be challenging to spend your spare time collecting the essential list of digital aspects that we need. If at all possible, let’s work together to make sure that this part of the project goes smoothly.  

Google Search Console

Google Search Console (or ‘GSC‘ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! 

Conversion Tracking Setup

Conversion tracking is the ability to track and measure the success of your various marketing efforts. Depending on your business  successful purchase.

XML sitemap submitted

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site.

A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page is changed, and any alternate language versions of a page. 

You can use a sitemap to provide information about specific types of content on your pages, including video and image content. For example: 

  • A sitemap video entry can specify the video running time, category, and age-appropriateness rating.

     

  • A sitemap image entry can include the image subject matter, type, and license.

“Like Blogger or Wix.”

If your site’s pages are properly linked, Google can usually discover most of your site. Even so, a sitemap can improve the crawling of larger or more complex sites, or more specialized files. 

Using a sitemap doesn’t guarantee that all the items in your sitemap will be crawled and indexed, as Google processes rely on complex algorithms to schedule crawling. However, in most cases, your site will benefit from having a sitemap, and you’ll never be penalized for having one. 

As a result, it’s more likely Google web crawlers might overlook crawling some of your new or recently updated pages.

If your site pages do not naturally reference each other, you can list them in a sitemap to ensure that Google does not overlook some of your pages. 

Googlebot and other web crawlers crawl the web by following links from one page to another. As a result, Google might not discover your pages if no other sites link to them. 

Google can take additional information from sitemaps into account for search, where appropriate. 

By small, we mean about 500 pages or less on your site. (Only pages that you think need to be in search results count toward this total.) 

like Blogger or Wix. If your site is on a service that helps you set up a site quickly with pre-formatted pages and navigation elements, your service might create a sitemap.

For your automatically, and you don’t need to do anything. Search your service’s documentation for the word “sitemap” to see if a sitemap is generated automatically, or if they recommend creating your own (and if so, how to submit a sitemap on your hosting service). 

This means that Google can find all the important pages on your site by following links starting from the homepage. 

That you need to appear in the index. Sitemaps can help Google find and understand video and image files, or news articles, on your site, if you want them to appear in Google Search results. If you don’t need these results to appear in Image, Video, or News results, you might not need a sitemap.

Mobile Website Design

  • With more than half of Internet users now using mobile devices to browse what the world has to offer, you must have a website that caters to mobile devices just as well as it does to conventional computers. 
  • Throw in Google’s update of indexing the mobile version of every website for ranking assessment instead of the desktop site, and the need to update your mobile website design grows very serious very quickly. Now, if your website is not optimized for mobile, then it gets deemed as a failure by the search engines for general as well as local SEO services. As a result, you never achieve top rankings even if you are doing everything else by the book. 
  • On the other hand, having a mobile-friendly website design doesn’t only help you get in the good books of the search engines and boost your SEO plan. Still, it also lets you improve your site’s navigation and experience for your target audience. Simply put, it is a win-win situation for search engine optimization SEO as well as user experience. 
  • With our experience in mobile website design, our 51 Blocks goes a step beyond merely taking care of your website’s marketing. By employing Google’s direct suggestions to improve a site for mobile devices while also using our methods for mobile optimization, we can turn your website from a relic of the past to an effective business platform of the future.  
  • Our mobile devices have become an extension of ourselves- we literally have a little computer right in our pockets at all times. Seeing as how most consumers use their mobile devices to perform searches on Google or other search engine websites, it can really affect your business if potential customers are directed to a tiny, hard-to-read website that is not optimized for mobile devices. 
pexels-andrea-piacquadio-859265

Still not convinced?

Allow us to lay some data on you.

For instance, did you know that: 

  • Mobile searchers are more likely to make a purchase, and they make purchases more quickly than desktop users. 
  • 50% of mobile users visit a store within a day after conducting a local search.
  • 70% of smartphone users think a click-to-call button is important. 
  • 61% of mobile searches result in a phone call. 
  • 4 out of 5 consumers use smartphones to shop. 
  • Bottom line- if your website is lacking in mobile-friendly design, you might find yourself out of luck as consumers forego your company in favor of a similar one with info they can access more easily on their smartphones. Now that mobile device usage has topped desktop.  
  • We build mobile websites with large buttons for easy navigation, including prominently-displayed click-to-call and click-to-map buttons. As if that wasn’t enough, we can track and analyze how mobile users are interacting with your site, so we can continue to make tweaks to boost your mobile website’s usability. Web management is easy- any changes made to the desktop version will also be made to the mobile site. Simple!. 

We Offer Two Payment Plans
That Can Keep Your Startup Costs Low

We work to keep your initial website investment costs low. You have two payment options:

ONE-TIME PAYMENT

2 YEAR PAYMENT Plan WITH THE OPTION OF A NEW WEBSITE AT
24-MONTH

Where To Next?

Now that you understand how this website design service works, you may want to review our Local SEO Service to see how it contributes to turning your website into a lead funnel