Think of it this way: when you put a term into a search engine, you want a good answer. If a site delivers exactly the answer you need, that site has high authority for that term. Google ranks authoritative websites higher than sites perceived as non-authoritative.
Google isn’t the only one looking for authority in your website. Your customers are too. They want answers. The quality of your answers influences their decision to work with you. You position yourself and your business as a Thought Leader by consistently demonstrating authority—both to Google and to your customers.
Being a Thought Leader isn’t just about claiming that title. It’s about BEING that title. If you don’t have thought leadership ideas, this won’t work for you.
Most thought leaders I’ve known are constantly coming up with new ideas. This is a primary characteristic of a Thought Leader. There’s no shortage of ideas, but it’s sometimes challenging to execute them. It’s the practical side that gets in the way of making the most of leveraging those ideas.
Thought leaders I know have piles of materials they’ve created over time. It’s common that their offices and computers are full of work that’s just “gathering cobwebs”. There’s no strategy to put the ideas into action.
Often the biggest impediment is the richness of ideas and associated lack of time to execute. Highly creative Thought Leaders often move from one new idea to another without monetizing them. Thence the “cobwebs” on those “piles of ideas”.
This is a specialty solution to a specialty problem. Thought Leadership is for the seasoned expert. These are the problems this package has been designed to solve for you.
Positioning you and your business for Thought Leadership is a strategic decision. It’s the pinnacle of a career’s worth of hard work. Many experts lose out by failing to intentionally execute this strategy. These are the outcomes you get from this package.
Everything in this package is designed to provide you the benefits you most desire. When it comes time to step into Thought Leadership, you want it to be both easy and effective. Here are the benefits you get from this package.
Obviously, it starts with your purchase. Once you’ve purchased, you receive a detailed form where you provide extensive information to get us started. Here are the details on how the whole process works.
We set our first appointment for an interview immediately. Our first conversation is always about Who We Work With. We dig deep into the ideal clients you want to attract. A consistent theme in these conversations is always upgrading your target market.
Once we’ve nailed down your target market, everything on the site is customized to that market. Clients love these conversations. They are thought-provoking and exciting. We redefine, upgrade, and refine your target audience. This process is the beginning of positioning you for both thought leadership and increasing your prices.
While we work on content, your SEO team researches your competitors and keywords. Everything they do aims to position your services above those of your competitors in search results.
The interview becomes content for your website. Everything we do and say aims to make it easy for prospects to understand your business. We want them to read the pages and think, “WOW! This is what I need!” Of course, your targeted keywords are worked into the content.
We send you the first draft for approval and any needed edits. Most clients approve quickly. Occasionally, some clients require minor additions or edits—and we might want to talk them over together.
Your site is designed and built—in the background while we develop the content. Our team takes the information from your intake form and executes your design, with your theme and colors and branding. It’s fast and efficient—and everything is built to be a lead funnel.
When it’s ready, you view the first draft of the site and approve the design. You provide your input and request any design changes. We incorporate your changes and get design approval.
Our team works on getting all your content up on the site. We lay it out on your site and format it to fit your design. Note that your site content is formatted to be scannable.
We focus attention on the information a prospect gets with a quick scan. To tell your story, we carefully craft the messaging that site visitors get when they scan your H2 and H3 headings and the bolded first sentences. This is critical to getting them to read the full content. Observe it in use on this site.
Our SEO team optimizes both the site and the content as we build your website. They work in the background to incorporate best practices for both technical SEO (making it easy for search engines to crawl), and on-page SEO (optimizing content). We optimize your site to show up (rank) in searches.
Our mobile version of your site satisfies Google’s mobile-first indexing algorithm. We routinely follow Google’s direct suggestions about improving your site for mobile search. We use large buttons for easy navigation, with prominently-displayed click-to-call and click-to-map buttons on your mobile site. We track and analyze how mobile users interact with your site, and constantly tweak to improve results.
Our ad team develops your paid ad strategy so it’s ready when the site launches. It takes approximately 6-9 months4 for organic SEO to get you ahead of millions of your competitors. We use a paid ad strategy to immediately drive traffic to your newly-launched website. The paid ad strategy works in parallel with your organic SEO work.
Once your site launches, our ad team works consistently to drive leads into your funnel. You don’t need to have the technical expertise yourself. Our team provides that. They get so excited bringing you targeted leads. You get to keep your focus on providing services—while our team brings you the leads.
Our SEO work doesn’t end when the site launches. The team consistently refines your site SEO every month. When they see anything that could be improved, they make adjustments. SEO is something that needs to happen constantly over time—making improvements as they become obvious. The more we know from tracking your site visitors on the site, the easier it is to eliminate any “friction” on the path to a sale.
We focus on improving conversion rate optimization every single month. Conversions are those activities you want site visitors to do. Conversions include signing up for your list, downloading something, submitting a contact form, or scheduling a conversation with you. Our objective is to get leads into your funnel—and to convert them—i.e., get them to take the actions you desire.
We track every new lead you get from the site. If you get a call from the site, we know that. If you get a contact form, that’s counted. When you get an appointment set up from the calendar app, we have a record of it. You know how many new leads you’re getting for your money. You nurture and close these leads. We don’t do that part for you. But, you know how many new leads you get from your investment.
We meet with you every month to discuss the results you’re getting. It’s our priority that you know what you’re getting for your monthly investment. It’s fun to regularly demonstrate your improving numbers. We work hard so it’s a no-brainer for you to keep working with us.
We believe in connecting with clients “face to face” regularly—virtually of course. That’s all part of the package. We stay in touch with you so we always know if you think there’s anything we could or should be doing better.
We fix “problems” as fast as we learn about them—immediately. Your satisfaction is our priority and we enjoy giving you great news.
Professional Coaching And Content Writing
Professional writing. Fifteen (15) pages written:
Search Engine Optimization (SEO)
Promoting The Website
Let’s have a conversation about your needs and get your project going. Fill out the contact form below or pick up the phone and let’s talk.